COMMUNICATION PLAN
“REDUCE PLASTIC POLLUTION WITH LOCAL SOLUTIONS IN ‘HAN’ MARKET”
GreenHub
Proposed by Loan Vu
At Han market in Da Nang, plastic pollution has become a pressing issue.
GreenHub aims to launch a communication campaign targeting environmentally conscious students and women, as well as vendors and sellers at there to raise awareness and encourage behavior change, while also promoting the project’s activities.
However, while many local residents understand the importance of protecting the environment, they sometimes forget to bring their reusable bags due to inconvenience.
BIG IDEA: MY PROUD UNFORGETTABLE BAG
