{"id":102,"date":"2023-02-21T13:34:40","date_gmt":"2023-02-21T13:34:40","guid":{"rendered":"http:\/\/localhost\/loanvu\/?post_type=portfolio&p=102"},"modified":"2023-03-14T15:40:00","modified_gmt":"2023-03-14T15:40:00","slug":"ariel-vnylia2022-film","status":"publish","type":"portfolio","link":"https:\/\/childatheart.betaenglish.com.vn\/?portfolio=ariel-vnylia2022-film","title":{"rendered":"ARIEL – Women Empowerment"},"content":{"rendered":"

Vietnam Young Lions In Action 2022<\/span><\/strong><\/span><\/h3>\n

Proposed by Loan Vu & Linh Nguyen<\/span><\/em><\/p>\n

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Empowered working mothers can choose a fulfilling life without competing with their husbands. Men can show love by sharing household chores with women, using #ShareTheLoad<\/strong>.<\/div>\n<\/div>\n
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A new campaign for Ariel, which includes a film, is to establish the brand’s promise to Vietnamese working women.<\/div>\n
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BIG IDEA: LAYERED CLOTHES ~ “CH\u1ed2NG” NG\u01af\u1edcI\u00a0<\/span><\/span><\/strong><\/span><\/h2>\n
Clothes are like invisible burdens.<\/span><\/span><\/strong><\/div>\n
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Brand Strategy:<\/span><\/strong>\u00a0A soft tongue can break hard bones.<\/div>\n
What if taking women’s softness and tenderness stimulates men’s masculinity?\u00a0<\/span><\/div>\n
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Phase 1: Mass Awareness<\/span><\/strong><\/span><\/h3>\n
We created a film in which a woman can speak from heart to her partner genuinely with the desire for the man can express their sympathy.<\/span><\/div>\n
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A film proposed