{"id":571,"date":"2023-03-03T10:48:50","date_gmt":"2023-03-03T10:48:50","guid":{"rendered":"http:\/\/childatheart.infinityfreeapp.com\/?post_type=portfolio&p=571"},"modified":"2023-09-13T15:10:16","modified_gmt":"2023-09-13T15:10:16","slug":"passenger-coffee-brand-identity","status":"publish","type":"portfolio","link":"https:\/\/childatheart.betaenglish.com.vn\/?portfolio=passenger-coffee-brand-identity","title":{"rendered":"PASSENGER COFFEE – Brand Identity"},"content":{"rendered":"

Role: Conceptualizing, Branding<\/em><\/strong><\/p>\n

Brief:<\/strong> Building a brand identity to increase sales and create a franchise brand, with a focus on enhancing the consumer experience.<\/p>\n

A. Identifying brand’s POD<\/h3>\n

POD1: “NGUY\u00caN LI\u1ec6U TH\u01af\u1ee2NG H\u1ea0NG \u0110\u1ec2 MANG \u0110\u1ebeN TR\u1ea2I NGHI\u1ec6M NGUY\u00caN B\u1ea2N”<\/p>\n

POD2: “KH\u00d4NG GIAN S\u00c1NG T\u1ea0O V\u1edaI NHI\u1ec0U TR\u1ea2I NGHI\u1ec6M KH\u00c1C BI\u1ec6T”<\/p>\n

POD3: “D\u1ecaCH V\u1ee4 T\u1eacN T\u00c2M \u0110\u1ec2 KH\u00c1CH H\u00c0NG C\u00d3 NH\u1eeeNG TR\u1ea2I NGHI\u1ec6M TR\u1eccN V\u1eb8N”<\/p>\n

 <\/p>\n

B. Brand Personality<\/h3>\n

\"\"<\/p>\n

\"\"<\/p>\n

C. Mood & Tone<\/h3>\n

\"\"<\/p>\n

D. New logo direction<\/h3>\n

\"\"<\/p>\n

 <\/p>\n

E. Brand Story<\/h3>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Role: Conceptualizing, Branding Brief: Building a brand identity to increase sales and create a franchise brand, with a focus on enhancing the consumer experience. A. Identifying brand’s POD POD1: “NGUY\u00caN … Continue readingPASSENGER COFFEE – Brand Identity<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":670,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[12],"portfolio_tag":[],"class_list":["post-571","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-my-work"],"_links":{"self":[{"href":"https:\/\/childatheart.betaenglish.com.vn\/index.php?rest_route=\/wp\/v2\/portfolio\/571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/childatheart.betaenglish.com.vn\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/childatheart.betaenglish.com.vn\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/childatheart.betaenglish.com.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/childatheart.betaenglish.com.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=571"}],"version-history":[{"count":6,"href":"https:\/\/childatheart.betaenglish.com.vn\/index.php?rest_route=\/wp\/v2\/portfolio\/571\/revisions"}],"predecessor-version":[{"id":787,"href":"https:\/\/childatheart.betaenglish.com.vn\/index.php?rest_route=\/wp\/v2\/portfolio\/571\/revisions\/787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/childatheart.betaenglish.com.vn\/index.php?rest_route=\/wp\/v2\/media\/670"}],"wp:attachment":[{"href":"https:\/\/childatheart.betaenglish.com.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=571"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/childatheart.betaenglish.com.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=571"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/childatheart.betaenglish.com.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tag&post=571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}