{"id":98,"date":"2023-02-21T13:34:12","date_gmt":"2023-02-21T13:34:12","guid":{"rendered":"http:\/\/localhost\/loanvu\/?post_type=portfolio&p=98"},"modified":"2023-03-14T15:40:49","modified_gmt":"2023-03-14T15:40:49","slug":"ong-bau-vnyl2022-film-integrated","status":"publish","type":"portfolio","link":"https:\/\/childatheart.betaenglish.com.vn\/?portfolio=ong-bau-vnyl2022-film-integrated","title":{"rendered":"ONG BAU COFFEE – Passion"},"content":{"rendered":"

Vietnam Young Lions 2022\u00a0<\/span><\/span><\/h3>\n

Proposed by Loan Vu & Phuong Dinh<\/span><\/em><\/p>\n

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Ong Bau Coffee with the tagline “Live Real. All Passion” (“S\u1ed1ng Th\u1eadt. S\u1ed1ng Tr\u1ecdn \u0110am M\u00ea”), targeting underserved students (20-22 y.0) and first-jobbers who love to express themselves, go their own way, look for experience rather than possession. <\/span><\/span><\/div>\n
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Ong Bau aims to launch a campaign to deliver the message in a meaningfully differentiated way.\u00a0<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
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BIG IDEA:\u00a0<\/span><\/strong><\/span><\/h2>\n

PASSION WITHIN REACH ~ “\u0110AM M\u00ca D\u1ec4 CH\u1ea0M”<\/span><\/h2>\n<\/blockquote>\n
Instead of trying to take it out loud like other brands with strong and aggressive passion, we chose to approach this issue in a different, meaningful way so that anyone can pursue their passion.
\n– You can satisfy your music passion with a karaoke machine at home when you consciously have limited capacity.
\n– You can satisfy your sports passion for becoming a coach when you have weak strength and speed.
\n– You can satisfy your gaming passion by designing characters in your dream game.<\/div>\n
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Phase 1: Teasing\u00a0<\/span> \u00a0<\/span><\/strong><\/h3>\n<\/blockquote>\n<\/div>\n
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Phase 2: Mass Awareness\u00a0<\/span>\u00a0<\/span><\/strong><\/h3>\n<\/blockquote>\n
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TVC proposed\u00a0 \u00a0<\/span><\/strong><\/em><\/div>\n<\/blockquote>\n