Young Marketers 2022
Proposed by Loan Vu & Linh Nguyen
The violent communication used by advertisers can harm the mental health of others and negatively impact organizational effectiveness. One root cause of this issue is people’s tendency to blame others instead of taking responsibility for their own actions.
To address this, ONE LIFE CONNECTION could provide training to low-level advertisers, helping them develop a clear mindset for facing violent communication and expressing their feelings to upper management.
BIG IDEA:
“Drunken mind speaks a sober heart” ~ “Mượn rượu tỏ lòng“
Brand Claim: It’s okay to say you’re not okay
To be able to solve problems and find solutions to our problems, we must face our truest emotions to recognize and overcome it
Phase 1: Get a Glass
Phase 2: Have a Sip
Phase 3: Share for More
